In 1997, Steve Jobs proclaimed to the world, “I want to make a ding in the universe.” And he did. He changed the way we look at computers. He changed the way we listen to music. He changed the way we use our cell phones. All because he began with his why: Everything he did, he believed challenged the status quo. He believed in thinking differently. He founded his company, Apple, to “Challenge the status quo by making products that are beautifully designed, simple to use and user-friendly.”

Your purpose is the filter through which you direct your creative power. It is the filter through which you will make decisions. It is why you do what you do so you can create what you feel is your highest good, your highest calling.

Everything from organizations to personal actions always function on three levels: the what, the how and the why you do what you do. The why provide a very clear answer to what gets you out of bed every morning and a very clear why makes it so much easier to make decisions and set priorities. It attracts to us the people, the staff and the clients that make work a joy because they bring out the best in us. 

Let me share with you my ding: Everything I do is to inspire and empower people to be intentional in their thoughts and actions so that they bring out the best in themselves and others.

You may have a vague idea of your purpose or your “why”, if so, write that out to the best of your awareness, but if you are not sure here are some questions to get you started:

  1. What do you want your life to be?
  2. What do you want your life to feel like?
  3. What types of friends do you want to have?
  4. What type of relationships?
  5. What type of home do you want?
  6. What type of people do you want to work with or have as clients?
  7. What kind of habits?

Stay in the question of “what gives me life?”

French philosopher, Blaise Pascal said: “There are three sorts of people: those who make things happen; those who watch things happen; and those who wonder what happened.” Go make things happen!

Having trouble defining your ding?

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