John C Maxwell Licensed Content

Just as there are multiple challenges in life and leadership, there are multiple learning systems to improve our skill level in any area. The following is a short synopsis of some of the John Maxwell Licensed Content on which some of my workshops, seminars and keynotes are based and the possible application of these materials. If you have any questions about any of them please let me know. I welcome the opportunity to discuss with you further whether you feel there are any possible gaps are in your current development plans and how these learning systems could be a supplement to what you are currently doing to grow. I also offer the Maxwell 360° Leadership Assessment with different coaching packages and systems. I look forward to speaking with you.

The 21 Irrefutable Laws of Leadership

What would happen if a top expert with more than forty years of leadership experience was willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It could change your life.

John Maxwell has done just that in his book The 21 Irrefutable Laws of Leadership. He has combined the insights learned from his forty years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership. Like them or not, the laws of leadership govern your personal and organizational effectiveness.

Everything rises and falls on leadership. These laws carry consequences with them. John has seen them at work in more than ninety countries around the world. Apply the laws and people will follow you. Violate or ignore them, and you will not be able to lead others. But here’s the good news: every one of the laws can be learned.

Becoming a Person of Influence or How to Influence People

Impact comes from influence and influence can be earned. From manager, to teacher, salesperson to CEO, the ability to cultivate and direct influence is indispensable. In fact, you will find that learning to positively influence those around you is the only way to achieve real success in the many spheres of your complex life.

You don’t have to be in a high-profile occupation to be a person of influence. In fact, if your life in any way connects with other people, you are an influencer. Almost everything you want to be, do or have is with or through other people. So the ability to influence others is the most important skill we can acquire.

With whom do you hold the most influence? With whom the least? Is your influence positive or negative? How can you increase your level of influence to better achieve your goals and help others achieve theirs? These are the questions at the heart of How to Influence People. Answering them will change your perception; implementing the techniques will change your life. Begin the journey to unimagined personal and organizational success by discovering the power or positive influence.

Everyone Communicates, Few Connect

Ever wonder why some people seem to move forward in their careers while you seem stuck? Why no one seems to think your great idea will work? Why your kids don’t seem to pay attention? Does it seem as if no one’s listening to what you say?

Maybe they’re not— because you aren’t really connecting when you communicate. Talk is cheap. Everybody does it. The question is how can you make your words matter and influence any outcome? How can you really connect with others?

Connecting is the ability to identify with people and relate to them in a way that increases your influence with them. And the ability to communicate and connect with others is a major determining factor in reaching your potential. To be successful you must work with others. To do that at your absolute best, you must learn to connect.

It’s a skill that anyone can learn. Inside Everyone Communicates, Few Connect are five principles and five practices to connect one-on-one, in a group, or with an audience. You’ll see all of your relationships, from your boss to your kids, from your teammates to your neighbours, take a quantum leap.

The 15 Invaluable Laws of Growth

John Maxwell has been passionate about personal development for over 50 years. Now he shares everything he has garnered about developing yourself so that you have the best chance of becoming the person you were created to be. This program will help you become a lifelong learner whose potential keeps increasing and never gets “used up”.

In The 15 Invaluable Laws of Growth, you will learn about:

  • The Law of the Mirror—You must see value in yourself to add value to yourself
  • The Law of Awareness—You must know yourself to grow yourself
  • The Law of Modeling—It’s hard to improve when you have no one but yourself to follow
  • The Law of the Rubber Band—Growth stops when you lose the tension between where you are and where you could be
  • The Law of contribution—Developing yourself enables you to develop others

And more

Put Your Dream to The Test

Your dream has power. It can inspire you. It can empower you. But will it reward you? Put Your Dream to The Test is a program designed help you to reach your dreams. This program shows you how to do the things needed to make your dream come true. Most people fail to realize their potential because their dream remains hypothetical. Put Your Dream to The Test takes your dream from ethereal to achievableIt shows you how to crystalize your vision and galvanize your commitment and that of your team by instructing you how to answer “yes” to questions like:

  • Am I depending on factors in my control to achieve my dream?
  • Do I have a strategy to reach my dream?
  • Have I included the people I need to realize my dream?
  • Am I willing to pay the price for my dream?
  • Does my dream benefit others?

Between the dream’s inspiration and its manifestation, there’s going to be a lot of perspiration. Put Your Dream to The Test is a practical and inspiring program that reveals the path for your future success and encourages you with famous successes of those who dared to live their dream. Join those who are discovering the true power of their dream and get ready to impact the world through the future you long to achieve.

Sometimes You Win, Sometimes You Learn

What would you attempt if you knew you wouldn’t fail? When most people hear that question, they start dreaming. They are motivated to reach for their goals and to risk more. While people are usually ready to talk about their dreams, most are not likely to talk about their failures. They are embarrassed by them. Successful people approach losing differently. They understand that life’s greatest lessons are gained from our losses if we approach them in the right way.

Any setback, whether professional or personal, can be turned into a step forward when you possess the right tools and mindset to turn a loss into a gain. Drawing on nearly fifty years of leadership experience, Dr. John Maxwell provides a roadmap for winning by examining the eleven elements that constitute the DNA of learners who succeed in the face of problems, failures and losses.

Learning is not easy during down times. It takes discipline to do the right thing when something goes wrong. Experience isn’t the best teacher, evaluated experience is.

Leadership Gold

John Maxwell is an internationally respected leadership expert, speaker and author who has sold more than 21 million books. He is the founder of The John Maxwell Company and EQUIP, a non-profit organization that has trained nearly 6 million leaders in 177 countries worldwide. Each year he speaks to Fortune 500 companies, foreign government leaders, and such diverse organizations as the NFL, the West Point Military Academy, and the United Nations.

Leadership Gold is filled with stories of John Maxwell’s failures and successes and the nuggets of wisdom he has gained as a result. Each chapter is like a one-on-one mentoring session with the person that has named the World’s Top Leadership Guru 6 years running.

Emerging leaders will love the foundation Leadership Gold provides. Experienced leaders will enjoy the advantage Maxwell’s insights give. Mentoring leaders will want to use the program to develop the next generation of leaders on their team. All will benefit from its wisdom.

Developing the Leaders Around You

Why do some people achieve great personal success, yet never succeed in building a business or making an impact in their organization? John C. Maxwell knows the answer. The greatest leadership principle that he has ever learned in over twenty-five years of leadership is that those closest to the leader will determine the success level of that leader. It’s not enough for a leader to have vision, energy, drive, and conviction. If you want to see your dream come to fruition, you must learn how to develop the leaders around you.

Whether you’re the leader of a non-profit organization, small business, or Fortune 500 Company, Developing the Leaders Around You can help you to take others to the limits of their potential and your organization to a whole new level. Any organization does not reach the pinnacle of success because of one person. An organization can’t grow until its members grow. This program is designed to foster a productive team spirit, make difficult staffing decisions easier, and to nurture, encourage, and equip people to be leaders.

It is important to create a culture that promotes growth and development otherwise an organization becomes subject to the Law of Diminishing Expertise. Acquiring and keeping good people is a leader’s most important task. Developing the Leaders Around You is crammed with strategies that help effectively transform goals into reality by building leadership in the people around you.

Today Matters

The first and hardest person to lead is always yourself. Our days are like identical suitcases. Even though any two are the exactly the same size, some people are able to pack more into them than others. Nothing separates successful people from unsuccessful more than how they use their time. Time is the most valuable coin in your life. It is our most precious commodity. You and you alone will determine how that coin will be spent.

Lots of programs claim they can change your life. But how many actually teach you how to take the many small steps that lead to success each and every day of your life? Today Matters shows you how to seize the day. This hands on and inspiring guide offers twelve daily practices to help you take control of your daily agenda, make time for people you love, and find success in your career.

Learn how to:

  • Assess your current progress
  • Prioritize your agenda
  • Stretch your creativity and thinking
  • Stay the course
  • Manage money
  • Strengthen your faith
  • Improve and build relationships
  • Nurture your personal growth

R.E.A.L  101 Series: What Every Leader Needs to Know

To be a success in life, a person needs to be able to master four areas: Relationships, Equipping, Attitude and Leadership.

Relationships 101

Leadership is a relationship-intensive endeavour. If your people skills aren’t strong, neither will be your leadership. If people aren’t following you, then you’re not leading. In Relationships 101, John Maxwell provides tine-tested principles for developing healthy relationships with others, inside and outside of your organization. Principles such as:

  • The fundamentals common to all good relationships
  • How to motivate people by knowing five things everyone has in common
  • How to create a lasting connection with people on your team
  • Why listening skills can be a leader’s best friend
  • The crucial factor that creates the foundation of all good relationships\the most important relationship for any person’s success

Winning in every area of life comes from winning with people.

Equipping 101Equipping 101

One is too small a number to achieve greatness. This engaging primer on how to equip a team offers valuable insight and practical tools in a format that delivers what you need to know on such topics as:

  • The power of teamwork
  • Why equipping is essential to a leader’s success
  • The qualities to look for in potential leaders
  • Ten steps for investing in others
  • How to become an enlarger of people
  • Investing in your team for the future

Leaders with an equipped team possess an edge that will take them to the next level.


Attitude 101

Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. Anyone who has tried to lead people with bad attitudes knows the frustration it can bring. With this concise program you can master attitude issues. Learn to:

  • Recognize how individuals’ attitudes impact their performance
  • Pinpoint problem feelings, behaviours, and thinking in yourself and others
  • Identify six common attitude problems that undermine teamwork
  • Discover the secret to changing a bad attitude
  • Create new definitions of failure and success that will improve performance
  • Adopt the attitude that helps leaders keep going to the next level

Attitude is contagious. You want to make sure your team is catching the right one

Leadership 101

No matter who you are, you can lead and lead well. Leadership 101 offers a succinct framework for enhancing the leadership abilities you already possess. This program contains the essentials of leadership, defining it; identifying traits every leader should develop and its impact on your life and the lives of those around you.

Leadership is such an essential part of success that the first law of leadership states that how well you lead determines how successful you will be (21 Irrefutable Laws of Leadership). Few see themselves as leaders; many do not understand what leadership is or how it affects them. This program begins with a brief understanding of its importance and how everyone leads every day whether they realize it or not. Learn to:

  • Follow your vision and bring others with you
  • Produce a lasting legacy
  • Grow the loyalty of your followers
  • Make continual investments in the quality of your leadership
  • Increase your ability to influence others
  • Determine your leadership “lid”
  • Empowering others through mentoring
  • Create a foundation of trust
  • Use self-discipline to improve your character and your results

One of the keys to successful leadership is applying the concepts that have made other leaders strong.

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